Terms
Last updated 8 August 2026.
Plain terms for working with Goodwin Local. If something here is unclear, ask before you hire us rather than after.
What we provide
Ongoing local search marketing: Google Business Profile management, review generation and response, business listing consistency, service and location pages, structured data, and a monthly measurement of where you rank across your service area. The specific scope for your business is confirmed in writing before work starts.
What we do not promise
We do not guarantee rankings, traffic, calls or revenue. Search results are controlled by Google and change without notice. Anyone who guarantees you a position is either misleading you or planning to blame you later. What we guarantee is the work, done properly, reported honestly, on the schedule we agreed.
Local search moves slowly. Meaningful change typically appears somewhere between the second and fourth month. Anyone promising thirty days is selling something else.
Payment
Fees are monthly and payable in advance. Any setup fee is due before work begins. Prices for existing clients do not change during a locked rate period.
Term and cancelling
Engagements begin with a three-month initial term, because local search rarely shows meaningful movement faster than that and a shorter commitment tells neither of us anything useful. After the initial term the arrangement continues month to month.
To end it, tell us before your next billing date. There is no cancellation call, no retention script and no exit fee. Fees already paid for the current month are not refunded, since that work has been done or is under way.
What is yours
Your Google Business Profile, your reviews, your domain, your website content and your accounts remain yours throughout and afterwards. We work inside your accounts wherever possible. If we hold access, we hand it back on request.
What we need from you
Access to the accounts we are working in, accurate information about your business, and photographs when we ask for them. Local search rewards genuine, current material and penalises stale profiles. If we cannot get what we need, results suffer and we will say so in writing rather than quietly absorbing it.
How we communicate
In writing and in short recorded videos. We avoid phone calls and standing meetings, and hold a call only where one is genuinely unavoidable. This is a deliberate operating model, not an oversight. You will receive a written update every week including weeks with nothing to report.
Automation and AI
We use automation and AI tools extensively in delivering this service and we are open about it. Human judgment is applied wherever the work calls for it. We will tell you which parts are automated if you ask.
Liability
Our total liability for any claim is limited to the fees you paid us in the three months before the claim arose. We are not liable for indirect or consequential losses, including lost profits or lost business.
Changes to these terms
We may update these terms. Current clients are told in writing before changes take effect and may cancel if they disagree.
Governing law
These terms are governed by the laws of the State of Arizona.
Contact
Note for whoever is maintaining this: these are plain-language terms written for clarity, not a lawyer-reviewed contract. Have them reviewed before the first paid engagement.